Case Study – Women's March Tennessee | LaKeithea Nicole

Leadership & Civic Engagement

January 19, 2019  ·  #WomensWaveTN

Women's March Tennessee —
Vice President & Communications Manager

Vice President  ·  Communications Manager  ·  Stage Speaker  ·  Community Organizer  |  Public Square Park, Nashville  ·  Statewide Movement Leadership

VP
Women's March TN
10K+
March attendees
200+
Cities nationwide
Stage
Speaker — Jan. 19, 2019
The work
Women's March Tennessee was part of a nationwide movement that mobilized millions of people in the streets to demand equity, justice, and representation. As Vice President and Communications Manager of Women's March Tennessee, LaKeithea helped lead the statewide organizing effort — managing the public voice of the organization, coordinating with partner groups and speakers across Tennessee, and building the communications infrastructure that connected the local movement to a national conversation. Nashville joined over 200 cities in 46 states for the 2019 #WomensWaveTN Rally — part of the third annual Women's March — held January 19, 2019 at Public Square Park in Nashville, with the rally running from 1–4 PM.
My roles
Vice President, Women's March TN Communications Manager Stage Speaker Media & Press Coordination Statewide Organizing Partner & Speaker Outreach Community Engagement
In her own words
Official Press Statement — Nashville PRIDE Inc. · January 10, 2019
"On January 19, people from around the country will unite in Washington, D.C. to make their voices heard. We've been organizing locally to advocate for the policies that matter to us, and impact women's lives, and we're flooding the streets in solidarity with our sisters in DC to remind the country that Nashville resists."
— LaKeithea Nicole, Vice President, Women's March Tennessee
Official Press Statement — ClarksvilleNow.com · January 17, 2019
"We feel honored to have such a powerful lineup of individuals and organizations joining us in Nashville, to keep building momentum and power together, and to keep resisting the forces that would harm our communities."
— LaKeithea Nicole, Vice President, Women's March Tennessee
Press coverage
Pre-event Feature
Nashville PRIDE Inc.

Published January 10, 2019 — featured LaKeithea's official statement as VP announcing the #WomensWaveTN rally, spotlighting Nashville's role in the national movement and the Power Together coalition leading the effort.

Read coverage →
VP Quoted
ClarksvilleNow.com

Published January 17, 2019 — the official speaker announcement press release, quoting LaKeithea directly as Vice President and naming her alongside the full speaker lineup for the statewide rally.

Read coverage →
National
CNN Live Updates

CNN ran live national coverage of the 2019 Women's March across all cities on January 19 — including Nashville — reaching a national broadcast audience on one of the year's most-watched political news days.

Read coverage →
National
ABC News

ABC News covered the 2019 Women's March nationally — documenting the over 100 cities that organized rallies, including Nashville's #WomensWaveTN event, as part of the third annual national march coverage.

Read coverage →
Lifestyle
Nashville LGBTQ+ PRIDE Publication

Featured Women's March Tennessee's announcements across two separate stories — the January 10 preview and the full speaker lineup release — positioning the #WomensWaveTN rally as a key community event for Nashville's diverse activist base.

Communications work
Public Communications
Managed the public voice of Women's March Tennessee — drafting press statements, coordinating media outreach, and ensuring the organization's messaging reached local and statewide press ahead of the 2019 rally. The official speaker announcement press release quoted LaKeithea directly as VP.
Speaker & Partner Coordination
Coordinated a powerful lineup of speakers and performers across Tennessee — connecting movement organizations, elected officials, faith leaders, activists, and community voices to the stage and to each other.
Statewide Organizing
Helped lead the statewide organizational infrastructure of Women's March Tennessee — working across partner groups, community coalitions, and advocacy organizations to build a unified movement with momentum beyond a single event.
Stage Speaker
Spoke on the main stage at the 2019 #WomensWaveTN Rally at Public Square Park — representing Power Together alongside Kendra Estes and Cassandra L. Anello before thousands of Nashville marchers and a national movement audience.
2019 speaker stage
#WomensWaveTN Rally · January 19, 2019
Public Square Park, Nashville
1–4 PM · Statewide Rally

The 2019 Women's March Tennessee rally brought together a historic coalition of Nashville voices — elected officials, faith leaders, advocacy organizations, performers, and community organizers — for an afternoon of solidarity and action. LaKeithea Anderson spoke on the main stage as part of the Power Together coalition, one of dozens of speakers representing the full breadth of Tennessee's movement for justice and equity.

Event
2019 #WomensWaveTN Rally
Location
Public Square Park, Nashville
LaKeithea's role
VP · Stage Speaker · Power Together
Keynote
Odessa Kelly, Co-Chair of Stand Up Nashville
Notable speakers on stage

LaKeithea Anderson spoke alongside a diverse, powerful lineup that included elected officials, faith leaders, and movement organizations from across Tennessee:

LaKeithea Anderson — Power Together Odessa Kelly — Stand Up Nashville (Keynote) Zulfat Suara — AMAC Rabbi Shana Goldstein Mackler Kathy Walsh — TN Coalition to End Domestic Violence Rachel Barrow — Planned Parenthood Marisa Richmond — Metro Human Relations Commission Dawn Harrington — Free Hearts Jeannie Alexander — No Exceptions Black Lives Matter Nashville Nashville Peace & Justice Center Adia Victoria (Performer) Delta Rae (Performer)
Impact
01
Served as Vice President and Communications Manager of Women's March Tennessee — helping lead a statewide movement organization that mobilized thousands of Tennesseans as part of a national movement spanning 200+ cities and 46 states.
02
Spoke on the main stage of the 2019 #WomensWaveTN Rally at Public Square Park before thousands of Nashville marchers — representing Power Together and the communities whose voices the march was built to amplify.
03
Managed public communications and press outreach for Women's March Tennessee — earning statewide coverage and an official quote in the press release distributed ahead of the 2019 rally to outlets including ClarksvilleNow.com and partner media.
04
Coordinated a speaker and partner lineup that brought together organizations spanning reproductive rights, domestic violence prevention, racial justice, faith communities, and civic engagement — modeling the intersectional coalition that Women's March Tennessee was built to represent.
05
Built meaningful civic leadership experience rooted in community organizing — work that directly informs LaKeithea's ongoing commitment to amplifying Nashville voices, supporting women-led movements, and connecting communities to power.
Why it matters
This work goes beyond an event. Leading Women's March Tennessee meant building the infrastructure — the communications, the relationships, the coalitions — that turns a single afternoon at Public Square Park into a sustained movement. The credibility LaKeithea earned standing at the intersection of civic organizing, communications, and community representation shapes everything she does as a publicist, storyteller, and community connector today.
"The most powerful tool we have to create change is the collective voices of survivors. United, we are an unstoppable force."
— Kathy Walsh, Executive Director, Tennessee Coalition to End Domestic & Sexual Violence · 2019 #WomensWaveTN Rally
LaKeithea Nicole brewingwithlakeithea.com