Case Study – Kay Elle | LaKeithea Nicole

Client Work — Influencer & Host Placement

Completed Engagement

Kay Elle —
Broadcast, Print & Digital Placements

Influencer & Host Placement  ·  Media Outreach  ·  Brand Partnerships  |  Client: Kay Elle, Nashville Media Host & Content Creator  ·  Former Client

2
TV shows secured
1
Recurring host series
5+
Segments placed
Weekly
Bronze Mag live show
The client
Kay Elle is a Nashville native, dynamic media host, and content creator known for her expertise in beauty, fashion, and lifestyle. As the host of Just Kay Elle TV and a seasoned red carpet interviewer — with credits including Dolly Parton and the Marc Jacobs Nashville team — Kay Elle had the talent and the presence. The work was about getting her in the right rooms and onto the right screens. LaKeithea served as her influencer and host placement partner, securing broadcast TV appearances, magazine features, and brand collaborations that expanded Kay Elle's reach from digital-first creator to recognized Nashville media personality.
My role
Influencer & Host Placement Media Outreach & Pitching Broadcast TV Booking Magazine Collaboration Brand Partnership Strategy
Placements secured
NewsChannel 5 — Talk of the Town
Broadcast TV · CBS Nashville

Secured recurring style and fashion trend segments on NewsChannel 5's flagship midday lifestyle show — Nashville's #1 midday show for nearly four decades, airing weekdays at 11am to a Middle Tennessee broadcast audience. Kay Elle appeared as a fashion expert and style commentator, positioning her as a credible on-camera voice in the Nashville market. Multiple segments were placed including:

Swimwear Trends (2023) — Kay Elle shared the season's top swimwear picks on Talk of the Town, spotlighting her expertise as a trend forecaster.
Teacher Style / Back to School (2023) — A style segment featuring wearable fashion from Mall at Green Hills, connecting Kay Elle to the local retail community.
Summer Style & Accessories + Summer Style & Beauty Must Haves — Multi-segment appearances cementing Kay Elle as a go-to style voice for NewsChannel 5's audience.
Workout Clothing Trends + Styling Sweaters & Sweater Dresses + Transitional Style — Season-specific segments keeping Kay Elle's name in rotation across the editorial calendar.
View Kay Elle's TV segment archive →
Today in Nashville — WSMV Channel 4
Broadcast TV · NBC Nashville

Secured a summer style segment on WSMV's Today in Nashville — a live daily lifestyle show reaching Middle Tennessee audiences weekdays. Kay Elle appeared with six models to demonstrate three major seasonal trends — color suits, utilitarian style, and prints and patterns — styled from Nashville local retailers including Macy's at Green Hills, Blush Boutique in The Gulch, and Molly Green in East Nashville. The segment showcased Kay Elle's ability to connect trends to accessible, locally available fashion while highlighting Nashville small businesses.

View segment recap →
Bronze Magazine — Let's Chat Series
Instagram Live Series · Recurring Host

Secured Kay Elle as the named, recurring host of Bronze Magazine's "Let's Chat Series" — a weekly Instagram Live show airing every Tuesday on @BronzeMagazine, reaching the publication's audience of Black women in lifestyle, beauty, and culture. This was not a one-time feature. Kay Elle was the branded face of the series, conducting on-camera interviews with notable guests under the hashtag #bronzemagletschat. Documented episodes include:

Self-Care Episode — Nafisah Carter (July 2) — Conversation with celebrity hairstylist Nafisah Carter on entrepreneurship, navigating COVID, and self-care practices.
Self-Care Episode — Nelly Reyes (July 21) — Founder of Freshie Feminine Care, discussing her brand, feminine health, and the importance of self-care in the personal hygiene space.
8 Days of Christmas Campaign — @justkayelle hosted Bronze Magazine's holiday countdown series spotlighting Black-owned brands, extending the partnership into seasonal content and brand amplification.

Placing Kay Elle as the anchor host of an ongoing series — not just a guest — established her as a credible media personality in front of Bronze Magazine's full subscriber and follower base, week after week throughout the engagement.

Also in her portfolio

Additional placements and features secured during the partnership, spanning international and national outlets:

Kontrol Girl / Kontrol Magazine
National lifestyle feature reaching Black women in fashion and culture
Hot Kouture (Middle East)
International fashion magazine — two features expanding Kay Elle's brand globally
Fall 2021 Shoe Trends
Seasonal TV segment placement continuing the Talk of the Town partnership
2021 Fall + Season Segments
Multi-segment editorial calendar strategy sustaining year-round visibility
Results
01
Secured recurring appearances on two of Nashville's highest-profile local TV shows — NewsChannel 5 Talk of the Town (CBS) and Today in Nashville (WSMV/NBC) — establishing Kay Elle as a credible on-camera fashion authority in the market.
02
Placed 5+ individual broadcast segments across multiple seasons and trend cycles, keeping Kay Elle in consistent rotation on Nashville TV editorial calendars rather than as a one-time guest.
03
Secured Kay Elle as the named, recurring host of Bronze Magazine's weekly "Let's Chat Series" Instagram Live — not a one-time feature, but an ongoing branded role interviewing notable guests including celebrity hairstylist Nafisah Carter and Freshie Feminine Care founder Nelly Reyes, plus hosting the publication's "8 Days of Christmas" campaign spotlighting Black-owned brands.
04
Facilitated international exposure through Hot Kouture Magazine (Middle East) — two features extending the brand well beyond Music City and into a global fashion audience.
05
Helped build the documented media portfolio that supports Kay Elle's current positioning as a Nashville influencer recognized by Modern Luxury alongside the city's top content creators.
What made it work
Kay Elle already had the talent, the presence, and the point of view — the work was about matching her story to the right outlets at the right time. Each TV pitch led with a specific, seasonal angle that gave producers something concrete to say yes to. The result was a self-reinforcing media presence: one segment made the next easier to book, and one feature built credibility for the next pitch. By the end of the engagement, Kay Elle had gone from digital-first creator to a named host with broadcast TV credits and a national digital platform to her name.
"She believes that everyone should live a FAB lifestyle — a life filled with adventure, confidence, and style."
— iamkayelle.com
LaKeithea Nicole brewingwithlakeithea.com