Case Study – The Pepper Pott | LaKeithea Nicole

Client Work

The Pepper Pott —
Guyanese Supper Club

PR · Media & Influencer Engagement · Day-of Coordination  |  Nashville, TN  ·  2025

60+
Attendees monthly
6+
Press placements
4+
Monthly events
The brief
The Pepper Pott, a family-owned Guyanese food truck and catering concept founded by Chef Karen Thomas and her sons, was launching Nashville's first-ever Guyanese Supper Club — a monthly immersive dining series at The Space at 100 Taylor in Germantown. They needed a PR and communications partner to build awareness, drive ticket sales, and position the event as a cultural institution in Nashville's food scene.
The experience
Each Supper Club was designed as a full cultural immersion — a live DJ, signature Caribbean cocktails and mocktails, a three-course meal rooted in Guyanese culinary heritage, and storytelling woven throughout the evening connecting guests to Guyana's rich history. Not just a dinner. A destination.
My role
PR Strategy & Media Outreach Influencer Engagement Day-of Coordination Brand Storytelling
Press coverage
Print / Digital
StyleBlueprint Nashville

Full feature with photography from the inaugural April 27th event — called it "a gorgeous tribute to Guyanese food and culture."

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Print / Digital
Nashville Scene

Food & drink feature ahead of the May event, spotlighting the three-course menu and calling Guyanese cuisine "a flavor sensation."

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Broadcast
NewsChannel 5

Talk of the Town television feature reaching broadcast-scale audiences across Middle Tennessee, anchoring the brand's cultural story.

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Digital
Nashville Noise

Experiential review of the May event capturing the community resonance: "I left with a full heart, a very satisfied belly, and several new friends."

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Digital
Urbaanite

Launch feature positioning the April 27th debut as a culinary history moment — "Nashville's first-ever Guyanese Supper Club."

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Lifestyle
Nashville Lifestyles

Event listing reaching lifestyle and culture-forward Nashville audiences ahead of the April launch.

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Results
01
Successfully launched Nashville's first-ever Guyanese Supper Club, establishing The Pepper Pott as a cultural institution — not just a restaurant concept.
02
Secured 6+ earned media placements across digital, print, and broadcast including StyleBlueprint, Nashville Scene, and NewsChannel 5.
03
Sustained 60+ attendees per monthly event with consistent sell-through from April through summer 2025.
04
Grew the concept into a recurring series — four confirmed events with demand continuing to build each month.
05
Generated cross-platform brand visibility connecting Guyanese culture to Nashville's broader food and lifestyle audience.
What made it work
The campaign led with story first. Rather than pitching a dinner event, the narrative centered on cultural legacy — Nashville meeting Guyana for the first time. That framing gave media outlets a genuine reason to cover it, and gave guests a reason to feel something beyond the meal.
"This supper club is about more than just eating — it's about honoring heritage and bringing a taste of Guyana to Nashville."
— Chef Karen Thomas, The Pepper Pott
LaKeithea Nicole brewingwithlakeithea.com