Client Work — Film Premiere & Community Event
Black Panther Nashville —
Black Carpet Premiere & Week of Community Events
Publicist · Day-of Coordinator · Press & Media · Sponsorships | Client: Black Antiquity · Nashville, TN · February 2018
A full week of community events designed to build excitement, gather Nashville's Black community, and frame the film as more than entertainment — as a cultural celebration of African heritage, representation, and Afrofuturism. Programming included performances, cultural activations, and community conversations in the days leading to the premiere weekend.
Secured sponsorships to support the week's programming and the premiere — connecting local and regional brands to a high-visibility cultural moment that would reach press, community members, and influencers across Middle Tennessee.
Pitched and managed press leading up to and surrounding the premiere — resulting in coverage from local Nashville outlets including NewsChannel 5, The Tennessean, and national pickup through the Associated Press, The Washington Post, KMBC, and others documenting Nashville's African fashion, community spirit, and premiere energy.
The capstone event: an immersive VIP Black Carpet premiere at Regal Opry Mills Stadium 20 IMAX & RPX in partnership with GAWD, PacFest, Fellavision, The E.E.O.G., and Regal Entertainment Group. The Black Carpet featured paparazzi, luxury sports cars, and live African drummers. Royal attire and Wakandan cosplay filled the venue. VIP seating included Regal gift cards and commemorative souvenirs. LaKeithea coordinated every element of the day-of production.
Nashville, Tennessee · February 15, 2018
Nashville's most immersive advanced screening of Marvel's Black Panther drew community members, press, performers, and sponsors together for a night that was equal parts celebration and cultural statement. The Black Carpet was designed as a full sensory experience — paparazzi, luxury sports cars, live African drummers, Wakandan cosplay, African fashion, and VIP seating — making it one of the most memorable community premiere events in Nashville's history.
The Associated Press story on African fashion at Black Panther screenings — documenting Nashville's premiere night — was picked up by The Washington Post, giving the Nashville event national visibility as part of a broader cultural moment across America.
Read coverage →CNN covered the national cultural phenomenon of Black Panther's opening — including the community premiere events and celebrations happening in cities across the country. Nashville's Black Carpet event was part of the national story CNN documented around the film's historic release.
BET documented the cultural celebrations around Black Panther's historic opening — covering the nationwide movement of Black communities showing up in African fashion and royal attire to celebrate one of Marvel's most significant cultural moments.
National AP wire pickup documenting the African fashion and community celebration at Nashville's Black Panther premiere — reaching audiences well beyond Middle Tennessee with the Nashville story.
Read coverage →Local broadcast coverage of Tennesseans flocking to the Black Panther premiere — with Regal Opry Mills as the focal venue — capturing the community energy and cultural significance of the event for Middle Tennessee audiences.
Watch coverage →Nashville's newspaper of record covered the Black Panther premiere and surrounding events — including the week of cultural programming that Black Antiquity and LaKeithea built to give the community a full celebration around the film's release.
"[Your quote here — share what you'd like it to say and I'll drop it right in.]"
— LaKeithea Anderson, Publicist & Day-of Coordinator · Black Panther Nashville Premiere, February 2018