Client Work — Ongoing Engagement
2024 – 2026 · Active Client
Summit Sisters Coffee —
PR, Media Placement & Brand Storytelling
Public Relations · Media Engagement · Brand Outreach · Storytelling | Old Hickory, TN · Women-Led Coffee Roastery
Active partnership since 2024. Summit Sisters Coffee is a current client. Coverage and deliverables continue to grow as the engagement evolves through 2026.
The client
Summit Sisters Coffee is a women-led, family-owned specialty coffee roastery based in Old Hickory, Tennessee — a division of Summit Coffee Company, one of the first roasting companies in the Nashville area, founded by sisters Camie Carlisle and Chelsea Lanier. The brand brings freshly micro-batch roasted coffee directly to consumers, with a signature line that includes flavored blends like Tennessee Whiskey and Maple Bourbon, single-origin coffees, and their Crown Jewel specialty collection. With deep roots in community and a compelling founding story — two former nurses who left healthcare to carry on their father's legacy — Summit Sisters had every ingredient for a great media narrative. They needed a PR partner to tell it.
My role
Public Relations Strategy
Media Outreach & Pitching
Brand Storytelling
Media & Pitch Kit Development
Broadcast TV Placement
Brand Outreach
Services delivered
Media & Pitch Kit
Developed a comprehensive media and pitch kit articulating Summit Sisters' brand story, founding narrative, product line, and key talking points — giving journalists and producers everything they need to say yes.
Brand Storytelling
Crafted the narrative framework connecting the sisters' family legacy, their transition from nursing to roasting, and their mission to raise visibility for women in the coffee industry.
Media Outreach & Placement
Pitched and secured broadcast TV, digital editorial, and lifestyle press across Nashville and Middle Tennessee — from morning lifestyle shows to student journalism to regional lifestyle publications.
Brand Outreach
Supported retail and wholesale expansion outreach, connecting Summit Sisters to new distribution partners and community-facing opportunities that extend the brand's reach beyond the roastery.
Hotel partnership
Michelin Key · Luxury Hotel Partner
1 Hotel Nashville — Neighbors Café
Secured a premier brand partnership placing Summit Sisters Coffee as the featured local coffee partner at 1 Hotel Nashville's Neighbors Café — one of Nashville's most prestigious eco-luxury hotels, recognized with a 2025 Michelin Key and named Tennessee's Best Hotel Spa by the World Spa Awards. The hotel's Neighbors Café concept is built around organic, local ingredients from Nashville purveyors, and Summit Sisters is the named coffee partner, with a full brand profile on the hotel's website describing them as "a female-led, family-owned coffee roastery with over 30 years' experience in premium coffee roasting." This partnership places Summit Sisters Coffee in front of national and international hotel guests staying at one of the city's most-reviewed luxury properties — a hospitality collaboration at the highest level in Music City.
View hotel partnership →
Press coverage secured
Broadcast · CBS Nashville
NewsChannel 5 — Talk of the Town
An on-location feature at the Summit Sisters roastery in Old Hickory — NewsChannel 5's Talk of the Town brought cameras to 106 Bridgeway Ave to show how Camie and Chelsea roast their own beans. Reporter Heather Mathis hosted the segment, reaching the show's full Middle Tennessee broadcast audience. Published October 4, 2024.
Watch segment →
Broadcast · NBC Nashville
Today in Nashville — WSMV Channel 4
Summit Sisters appeared on Today in Nashville to teach viewers how to make Pumpkin Cream Cold Foam at home — a seasonal, demo-style segment that showcased their expertise and product line to WSMV's lifestyle audience. Published September 17, 2024.
Watch segment →
Digital Editorial
StyleBlueprint Nashville
A full founder profile — "Meet the Sisters Behind Nashville's Summit Sisters Coffee" — telling the story of Camie Carlisle and Chelsea Lanier, their father's legacy, and how they are making specialty coffee more personal and accessible. Published July 27, 2025.
Read coverage →
Student Press
The Vanderbilt Hustler
A deep-dive feature on the roastery, roasting process, new packaging launch, and the sisters' mission to raise awareness for female roasters in Nashville — calling Summit Sisters "paving the way for women-led businesses." Published May 5, 2025.
Read coverage →
Lifestyle Directory
Nashville Lifestyles
Summit Sisters Coffee earned a placement in Nashville Lifestyles — the city's premier lifestyle publication — extending brand visibility to Nashville's upscale readership of local tastemakers, residents, and visitors.
View listing →
Digital Feature
Nashville Voyager
Featured in Nashville Voyager — a community-focused publication spotlighting inspiring local businesses and entrepreneurs — as noted on Summit Sisters' own website as a milestone placement for the brand.
Results — ongoing
01
Secured back-to-back broadcast TV placements in fall 2024 — NewsChannel 5 Talk of the Town (CBS) and Today in Nashville (WSMV/NBC) — within the same season, establishing Summit Sisters as a recognized local brand across both of Nashville's major lifestyle TV shows.
02
Secured a premier hospitality partnership placing Summit Sisters as the featured coffee partner at 1 Hotel Nashville's Neighbors Café — a Michelin Key-awarded luxury hotel that attracts national and international guests, with Summit Sisters fully branded on the hotel's website.
03
Developed the media and pitch kit that gave journalists and producers a clear, compelling story to say yes to — the founding narrative, the female roaster angle, and the family legacy frame that drove every subsequent placement.
04
Secured a StyleBlueprint Nashville founder profile (July 2025) and a Vanderbilt Hustler feature (May 2025), reaching Nashville's lifestyle readership and college-age demographic respectively — expanding Summit Sisters' audience in two directions simultaneously.
05
Built a compounding media presence across TV, digital, print, and hospitality — Nashville Lifestyles, Nashville Voyager, StyleBlueprint, Vanderbilt Hustler, NewsChannel 5, Today in Nashville, and 1 Hotel Nashville — with placements continuing through 2026.
