Case Study – The Unlearning of US | LaKeithea Nicole

Client Work — Film & Documentary

2022 · IMDB Listed · Amazon Prime Video

The Unlearning of US —
Docuseries Research, Production & Premiere

Research  ·  Editing  ·  Marketing  ·  Storytelling  ·  Red Carpet Event Production  |  Atlanta, GA  ·  Now on Amazon Prime Video

2022
Production year
IMDB
Listed researcher credit
ATL
Red carpet city
Prime
Amazon streaming
The project
The Unlearning of US is a groundbreaking documentary series that captures the sentiments of being Black in America through the powerful voices of everyday people — giving a seat at the table to those who have been historically left out of the national conversation. The series gives voice to everyday people who reflect on their past afflictions caused by systemic racism, while non-Black Americans candidly speak to their own demands for healing a broken country. Now streaming on Amazon Prime Video, the series is a bold act of storytelling that challenges viewers to examine what they've been taught — and what they've yet to unlearn.
My role
Research Editing Marketing Storytelling Red Carpet Event Production
Episode one
Season 1 · Episode 1 · 2022
"The Blue-gieman & US"

The debut episode of The Unlearning of US confronts one of the most deeply embedded myths in American culture — the racialized figure of the "Boogeyman" as a tool of fear, used to justify the surveillance, criminalization, and othering of Black people in America. Through the voices of everyday people, the episode examines how this cultural mythology has shaped perception, policy, and lived experience — and what it means to begin unlearning it. LaKeithea contributed to the research, editing, marketing, and storytelling that brought this episode to life and to audiences on Amazon Prime Video.

Systemic racism Cultural mythology Black voices Everyday Americans Changing the narrative
IMDB credit

Verified Film Credit

LaKeithea Nicole — Researcher

The Unlearning of US · Episode "The Blue-gieman & US" · 2022 · IMDB tt17156626

Production contributions
Research
Sourced and verified content, cultural context, and narrative threads that informed the storytelling and factual foundation of Episode 1 — ensuring the voices and history represented were accurate, intentional, and impactful.
Editing
Contributed to the editorial process — shaping how the story was told, how voices were sequenced, and how the emotional arc of the episode was built and refined for its audience.
Marketing & Storytelling
Developed marketing copy, messaging, and storytelling strategy to build audience awareness ahead of the Amazon Prime launch — translating the film's mission into language that moved people to watch and share.
Red Carpet Production
Planned and executed the official premiere event in Atlanta, GA — managing event logistics, guest coordination, and day-of production to create a launch moment worthy of the film's cultural weight.
The premiere
Red Carpet Premiere Event
Atlanta, Georgia

LaKeithea planned and produced the official red carpet premiere of The Unlearning of US — a milestone moment for a documentary series whose mission demanded a launch that honored the gravity of the stories being told. The Atlanta premiere brought together filmmakers, community members, press, and advocates for a celebration of the film's arrival and an activation of its broader cultural conversation.

Event typeRed Carpet Film Premiere
CityAtlanta, Georgia
ResponsibilityFull event planning & day-of coordination
PlatformAmazon Prime Video
Impact
01
Contributed research, editing, marketing, and storytelling to Episode 1 — "The Boogey-man and US" — of a documentary series now streaming nationally on Amazon Prime Video, one of the world's largest streaming platforms.
02
Planned and produced the official red carpet premiere in Atlanta, GA — creating a launch event that amplified the series' cultural mission and gave the filmmakers and community a moment to celebrate its arrival.
03
Shaped the marketing and storytelling strategy that translated the film's mission into audience-facing language — giving people a reason to seek it out, watch it, and share it within their own communities.
04
Contributed to a documentary that centers everyday Black voices in a national conversation about systemic racism, cultural mythology, and what it truly means to change the narrative in America.
Why it matters
PR, marketing, and storytelling aren't separate from documentary filmmaking — they're what determines whether a story reaches the people it was made for. Working on The Unlearning of US was an extension of everything LaKeithea believes about the power of amplifying voices that have been historically marginalized. The work behind the scenes — the research, the editing, the marketing, the premiere — made sure the story didn't just get made. It got seen.
"The Unlearning of US gives a seat at the table to everyday people who reflect on their past afflictions caused by systemic racism while non-Black Americans candidly voice their demands for healing a broken country."
— theunlearningofus.com
LaKeithea Nicole brewingwithlakeithea.com